https://www.theregister.co.uk/2019/11/21/data_architecture_cloud_transformation/

Webcast Let’s keep this simple. You’re looking to move to the cloud because you know just how powerful the model can be. You’ve seen what you can make possible, if you harness the wealth of data now available to your applications. You’re looking to deliver on your digital transformation goals, respond to new business opportunities and disrupt your entire market.

Yes, you want it all, and why not? And what is more, you know just how important it is to put the pieces in place, from customer experience all the way down the application stack to the underlying architecture you need for collating, managing, and processing data. Get these elements right and you will win; get them wrong and you will create bottlenecks and slow down your success.