10
Can GoPro Reinvent Itself... By Going Back to Its Past?

Can GoPro Reinvent Itself... By Going Back to Its Past?

4 years ago
Anonymous $xdcOWPpsb_

https://www.entrepreneur.com/article/341833

This story appears in the

December 2019

issue of

Entrepreneur. Subscribe »

­This past August, 40 influencers from 19 countries left their homes with camera in hand. Their mission: Film themselves from the moment they stepped out the door, onward to the airport, and en route to the remote Western Australia town of Broome. They’d charge into the ocean, do bike flips, and ride camels on the beach. And then they’d race to stitch the footage together into a montage and submit it for a contest by 11:59 p.m.