Google to let sites block personalized ads under California privacy law
https://www.reuters.com/article/us-alphabet-google-privacy/google-to-let-sites-block-personalized-ads-under-california-privacy-law-idUSKBN1XV034
Websites and apps using Google's advertising tools will be able to block personalized ads to internet users in California and elsewhere as part of the Alphabet Inc unit's effort to help them comply with the state's new privacy law, it told clients this week.