https://techcrunch.com/2019/11/11/alibaba-singles-day-record/

After 24 hours of frenzied buying and selling, and weeks of advertising and promotions before it, the Alibaba Group said today its sales hit another record high on Singles’ Day, the biggest shopping day on the planet.

The Chinese e-commerce giant said its 11th Singles’ Day event sold goods worth 268 billion yuan, or $38.3 billion, easily exceeding last year’s record $30.7 billion haul. Electronics gadgets and fashion items were among the most sold goods this year, company executives said.