https://www.wired.com/story/ben-horowitz-andreessen-horowitz-wired25/

Ben Horowitz, cofounder of the venture firm Andreessen Horowitz, thinks that the best way to convey to executives the importance of new employee orientation is through a story about a brutal prison murder.

At the WIRED25 Festival in San Francisco on Friday, Horowitz said that when it comes to explaining these concepts to CEOs, the straightforward approach doesn’t work. If he simply told them that new employee orientation programs were valuable and worth emphasizing, they would blow him off, he said.