https://www.techdirt.com/articles/20191022/10064043242/society-professional-journalists-makes-itself-look-foolish-strange-attempt-to-trademark-fake-news.shtml

You may be aware of an organization called The Society of Professional Journalists. The group has found itself in the news most recently as Trump's lawyer and all around great guy Charles Harder has attempted to suggest that this professional group's ethical guidelines for journalism somehow constitute something that legally binds newsmakers. Harder has done this so as to suggest to CNN that Trump can sue the media company for... look, I don't know, not being on the President's side enough or something? The point is that Harder's legal theory is almost certainly nonsense, will likely be laughed out of court, and ought to be embarrassing to Harder himself, should he in fact be capable of the normal human emotion of shame.

But the SPJ should embarrassed as hell as well, given that at least one chapter of the the organization has apparently hatched a ludicrous plan to trademark the phrase "fake news" as a stunt, all so it can send threat letters to the President for using the phrase as though it were trademark infringement.