https://techcrunch.com/2019/10/22/venture-capital-firm-redpoint-hires-a-head-of-founder-experience/

As access to top deals becomes more competitive, venture capital firms are creating new roles to attract top entrepreneurs. Now, in addition to recruiting top dealmakers, firms are bringing in culture experts and allocating roles to individuals who better understand and empathize with the founder journey.

In keeping with this trend, Redpoint Ventures, a venture capital firm with roots in Silicon Valley’s Sand Hill Road, has hired a partner and its first-ever “head of founder experience.” Travis Bryant, who joined the firm one year ago as an entrepreneur-in-residence, will be focused on how founders perceive the Redpoint brand, ensuring each individual moment a founder spends with the firm is as founder-friendly as possible.