https://techcrunch.com/2019/10/21/magento-begins-to-integrate-more-deeply-into-the-adobe-stack/

When Adobe acquired Magento, the e-commerce platform aimed at SMBs, last May for $1.68 billion, you knew it would only be a matter of time before the company would begin integrating its new purchase into the Adobe technology stack. Today, at the MagentoLive customer conference in Amsterdam, Magento announced some new integrations with Adobe.

Perhaps the most important piece is that Magento tools are beginning to take advantage of the Adobe intelligence layer they call Sensei. They are using Sensei in conjunction with Adobe Analytics and Adobe Target to collect data and offer more personalized recommendations. “We have had rules-based recommendations for years and years, but we’ve rewritten this capability to be driven by Adobe Sensei,” Peter Sheldon, senior director of strategy at Adobe explained. This new capability will be available starting in January when they will be opening up an early access program.