https://techcrunch.com/2019/10/21/att-tv-now-streaming-service-gets-yet-another-price-hike/

AT&T’s streaming service is again raising prices. AT&T’s TV Now, the service previously known as DirecTV Now, is bumping up its prices yet again — by as much as 30%, Bloomberg reported and AT&T confirmed. Subscribers who were on the $50 Plus tier will now have to pay $65, while those on the $70 Max tier will pay $80 per month.

The prices will go into effect for both new and existing customers — meaning, no one is getting grandfathered into their current pricing, this time around.