Digital ad spend reached $57.9B in the first half of 2019, but growth has slowed (IAB report)
https://techcrunch.com/2019/10/21/iab-ad-report-first-half-2019/
During the first six months of 2019, advertisers spent $57.9 billion on U.S. digital advertising, according to the latest report prepared by PwC for the Interactive Advertising Bureau (an online advertising trade group).
That’s a 17% increase compared to the same period in 2018, and the most spending IAB has ever seen in the first half of the year.
Digital ad spend reached $57.9B in the first half of 2019, but growth has slowed (IAB report)
Oct 21, 2019, 3:36pm UTC
https://techcrunch.com/2019/10/21/iab-ad-report-first-half-2019/
> During the first six months of 2019, advertisers spent $57.9 billion on U.S. digital advertising, according to the latest report prepared by PwC for the Interactive Advertising Bureau (an online advertising trade group).
> That’s a 17% increase compared to the same period in 2018, and the most spending IAB has ever seen in the first half of the year.