https://techcrunch.com/2019/10/29/amazon-axes-14-99-amazon-fresh-fee-making-grocery-delivery-free-for-prime-members-to-boost-use/

Amazon is turning up the heat once again in the world of groceries, and specifically grocery delivery, to make its service more enticing in face of competition from Walmart, as well as a host of delivery companies like Postmates. Today, the company announced that it would make Amazon Fresh — the fresh food delivery service it now offers in some 2,000 cities in the US and elsewhere — free to use for Prime members, removing the $14.99/month fee that it was charging for the service up to now.

Alongside free delivery, Amazon is giving users one and two-hour delivery options for quicker turnarounds, and it’s making users’ local Whole Foods inventory available online and through the Amazon app.