https://www.techdirt.com/articles/20190919/11564943027/chuck-yeager-sues-airbus-mentioning-that-chuck-yeager-broke-sound-barrier.shtml

When it comes to intellectual property, the culture of ownership has grown so large that it threatens to consume itself. Still, while we have an overly permissive USPTO and European trademark offices that facilitate this insane notion that all language is meant to be owned, there are still, blessedly, some rules. One of those rules is that, on the topic of trademark and publicity rights, people and companies are allowed to state facts. It is not infringing on anyone's rights to state such facts. That is all the more the case when the facts in question are historical facts.

Someone might want to fill in famed Air Force pilot Chuck Yeager on all of the above, as he's decided to sue Airbus over marketing material that mentions his signature historical achievement.