https://techcrunch.com/2019/09/19/facebook-playable-ar-ads/

Ahead of Advertising Week, Facebook is the announcing the expansion of three interactive ad formats.

First, it says that poll ads (which you may already have seen in Instagram Stories) are moving to the main feed of the Facebook mobile app. Second, the augmented reality ads that Facebook has already been testing are moving into open beta this fall. Third, Facebook is making playable ads available to all advertisers, not just gaming companies.