https://wccftech.com/apple-samsung-loyal-smartphone-cycle/

Apple’s upgrade cycle for the iPhone is a constant source of tension for the company and its investors. Longer cycles mean that it takes longer for users to purchase an iPhone, which results in decreasing unit shipments and average sales price of the gadget. Apple tried to work around this by increasing prices when it launched the iPhone X in 2017, but this move was only a temporary fix to a permanent problem. It’s getting harder to innovate a smartphone, often taking years before features can be sufficiently upgraded for the upgrade to be classified as an ‘innovation’.

Today we’ve got a short report from Strategy Analytics which summarizes a survey conducted by the firm. This survey confirms that upgrade cycles for the iPhone are increasing, and highlights consumer preferences according to age. So take a look below for more details.