Microsoft’s New Ad Campaign Targets MacBook Air as a Person Named ‘Mac Book’ Recommends the Surface Line

Microsoft’s New Ad Campaign Targets MacBook Air as a Person Named ‘Mac Book’ Recommends the Surface Line

4 years ago
Anonymous $9jpehmcKty

https://wccftech.com/mac-book-ad-recommends-surface-over-macbook-air/

Apple doesn’t advertise its products at the expense of its rival offerings, but its competitors love to highlight how their goods are better than that of the Cupertino giant’s. The latest vendor to go down this route is Microsoft, as the company’s latest ad campaign features a guy named Mackenzie Book, also lovingly called Mac Book, to vouch for the Surface Laptop 2.

The ad highlights how Microsoft’s laptop is better than the MacBook Air in terms of performance and battery life. The Redmond giant has also tried to throw shade at Apple by reminding users that MacBooks do not offer touchscreen functionality, something which the Surface Laptop 2 offers.