https://techcrunch.com/2019/05/02/verizon-reportedly-seeking-to-sell-tumblr/

Last year’s decision to ban porn from its platform has had a marked averse effect on Tumblr’s traffic. No surprise, really, especially given how wide the net was cast for “adult content” when it announced back in December. Now the blogging platform’s media parent is looking to sell, according to a new story from The Wall Street Journal.

The paper cites “people familiar with matter.” We reached out to Verizon Media Group (who, for the record, also own TechCrunch) and unsurprisingly got your bog standard statement about not commenting on rumors.