https://www.cnet.com/news/jeff-bezos-blue-origin-lands-rocket-again-ahead-of-first-crewed-mission/

The webcast leading up to the launch also served as an extended advertisement for the seats on future New Shepard flights that Blue Origin, the commercial space company owned by Amazon founder Jeff Bezos, will be selling to tourists. Ariane Cornell, who handles sales for the company, noted repeatedly that the company plans to start sending humans to space by the end of this year. 

For this mission, dubbed NS-11, Blue Origin sent 38 payloads over 62 miles (100 km) straight up and past the Karman line, which is widely considered to be where Earth's atmosphere ends and space begins.