Samsung delays shipping its $2,000 folding smartphone. Analysts say that hurts the brand
https://www.cnbc.com/2019/04/23/samsung-galaxy-fold-delay-may-hurt-short-term-brand-reputation.html
Samsung's decision to delay the release of the nearly $2,000 foldable phone will hurt its brand reputation in the short term, but the flagging smartphone industry is still betting on the tech giant to produce a winner, analysts said Tuesday.
The South Korean electronics firm was set to launch its Galaxy Fold smartphone on April 26. After some reviewers, including CNBC's Todd Haselton, encountered issues with early testing units, Samsung said Monday the phone "needs further improvements" before it's released to customers. The company added that a new release date will be announced "in the coming weeks."
Samsung delays shipping its $2,000 folding smartphone. Analysts say that hurts the brand
Apr 23, 2019, 4:19am UTC
https://www.cnbc.com/2019/04/23/samsung-galaxy-fold-delay-may-hurt-short-term-brand-reputation.html
> Samsung's decision to delay the release of the nearly $2,000 foldable phone will hurt its brand reputation in the short term, but the flagging smartphone industry is still betting on the tech giant to produce a winner, analysts said Tuesday.
> The South Korean electronics firm was set to launch its Galaxy Fold smartphone on April 26. After some reviewers, including CNBC's Todd Haselton, encountered issues with early testing units, Samsung said Monday the phone "needs further improvements" before it's released to customers. The company added that a new release date will be announced "in the coming weeks."