https://www.vox.com/future-perfect/2019/4/27/18518598/ai-facial-recognition-ban-apple-amazon-microsoft > Apple, Amazon, and Microsoft are all mired in controversy over it. > A teenager is suing Apple for $1 billion. The lawsuit, filed Monday, hinges on the alleged use of an increasingly popular — and controversial — technology: facial recognition. The tech can identify an individual by analyzing their facial features in images, in videos, or in real time.