https://www.cnet.com/news/disney-plus-will-cost-7-a-month-and-launch-nov-12/

"This is an exciting time; it's also a challenging time," Chief Executive Bob Iger said Thursday. But "deciding how to navigate this was not difficult for us," he said, explaining that Disney is focused on its ocean of premium content and distributing it in different ways.

The news came during the entertainment giant's two-hour-plus event to unveil Disney Plus and explain its wider streaming strategy. The presentation included a laundry list of new and original show announcements, sneak peeks at high-profile exclusives like Star Wars spinoff The Mandalorian -- and even offered glimpses at Disney's biggest movie release to come this year, including a scene from Avengers: Endgame.