http://www.newsweek.com/mrbeast-youtube-interview-how-did-youtuber-make-money-battle-royale-airsoft-1383921

On March 6, three dozen of the most successful YouTube celebrities, representing a combined 200 million subscribers, gathered in a muddy field in Los Angeles to do battle. Not with traffic, but with airsoft rifles. Players like Pokimane, Odd1sout and FaZe Adapt each had three balloons attached to them, and had to pop everyone else’s balloons to be the last content creator standing. The winner would go home with $100,000. There’s only one person who could convince that much influencer firepower to slosh around in the mud for prize money: Mr. Beast.

“I wanted to make an event that would engage the whole creator community,” MrBeast, a.k.a. Jimmy Donaldson, told Newsweek. “As a YouTuber, I’ve been able to meet a lot of the creators online, but we don’t have many opportunities to meet in person and share our personalities.”