https://techcrunch.com/2019/04/01/a-startup-trying-to-detect-endometriosis-through-smart-tampons-just-landed-9-million-in-series-a-funding/

There’s no shortage of so-called femtech startups raising money right now, and it’s little wonder why.

Aside from the growing market opportunity — the global fertility services market is expected to reach $31 billion by 2023, says the consultancy Allied Market Research, nearly double where it stood in 2016 — more women are clamoring for information about their reproductive health, and 15-minute-long doctor visits aren’t doing the trick.