https://techcrunch.com/2020/09/16/alexas-new-celebrity-wake-words-hey-samuel-turns-the-assistant-into-samuel-l-jackson/

Alexa just read me Monday’s baseball scores. It was great for two reasons. First, the A’s shut out the Mariners 9-0 in the second game of a doubleheader. And second, she did so in Samuel L. Jackson’s voice. With Amazon based in Seattle, I assume they’re happy I’ve chosen to focus on the latter fact for the rest of this post.

Alexa heads Toni Reid and Rohit Prasad joined us onstage today at Disrupt to discuss the smart assistant’s history, biggest obstacles and future. They also used the occasion to announce that the highest-grossing actor of all time now has his own wake word. After installing the Samuel L. Jackson celebrity voice skill, Alexa users can make the “Pulp Fiction” star their default assistant voice, triggering him with the wake words “Hey Samuel.”