Adobe Spark adds support for animations to its social media graphics tool

Adobe Spark adds support for animations to its social media graphics tool

3 years ago
Anonymous $UzyKJJH9oy

https://techcrunch.com/2020/09/03/adobe-spark-adds-support-for-animations-to-its-social-media-graphics-tool/

Spark is one of those products in Adobe’s Creative Suite that doesn’t always get a lot of attention. But the company’s tool for creating social media posts (which you can try for free) has plenty of fans, and maybe that’s no surprise, given that its mission is to help small business owners and agencies create engaging social media posts without having to learn a lot about design. Today, Adobe added one of the most requested features to Spark on mobile and the web: animations.

“At Adobe, we have this rich history with After Effects,” Spark product manager Lisa Boghosian told me. “We wanted to bring professional motion design to non-professionals, because what solopreneurs or small business owners know what keyframes are or know how to build pre-comps and have five layers. It’s just not where they’re spending their time and they shouldn’t have to. That’s really what Spark is for: you focus on your business and building that. We’ll help guide you into expressing building that base.”