https://techcrunch.com/2020/09/04/low-cost-fitness-bands-see-a-resurgence-in-interest-amid-the-pandemic/

While wearable fitness devices saw an uptick in shipments in North America for Q2, the overall dollar amount of the market remained steady, according to new numbers out of Canalys. The discrepancy can be chalked up to a decline in the average selling price of the products.

Continuing an overall trend for 2020, the COVID-19 pandemic has increased interest in wearable devices, as consumer look to both monitor their health and track step counts, as mass closing have made many more sedentary. Perhaps owing to large unemployment figures and a massive economic downturn, the decisions customers have been making are trending forward the more frugal end of the spectrum.