https://techcrunch.com/2020/08/21/box-ceo-aaron-levie-says-founders-who-spend-less-have-more-control-over-their-destiny/

Once upon a time, Box’s Aaron Levie was just a guy with an idea for a company: 15 years ago as a USC student, he conceived of a way to simply store and share files online.

It may be hard to recall, but back then, the world was awash with thumb drives and moving files manually, but Levie saw an opportunity to change that.