What Counts as a Streaming Hit? A Start-Up May Have Answers
https://www.nytimes.com/2020/07/08/business/media/parrot-streaming-ratings.html
Unlike Nielsen, which measure audience size, Parrot Analytics says it can track viewer enthusiasm. That’s more important to subscription services.
What Counts as a Streaming Hit? A Start-Up May Have Answers
Jul 8, 2020, 10:24am UTC
https://www.nytimes.com/2020/07/08/business/media/parrot-streaming-ratings.html
>Unlike Nielsen, which measure audience size, Parrot Analytics says it can track viewer enthusiasm. That’s more important to subscription services.