Instagram introduces Reels in India fill the nation’s TikTok-sized void

3 years ago
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https://thenextweb.com/in/2020/07/08/instagram-introduces-reels-in-india-fill-the-nations-tiktok-sized-void/

It’s been almost a week since TikTok was banned in India, and we’ve seen a trove of clones trying to fill in the gap. In a power move, Facebook-owned Instagram is introducing its short-video tool Reels in test mode in the country.

However, this doesn’t mean that it’s the full roll-out of the Reels for all users across India. The company said this will be a “broad test” in the country, and did not clarify which users will get Reels, or how it’s choosing to make the feature available.