https://www.theguardian.com/tv-and-radio/2020/jun/28/quibi-netflix-jeffrey-katzenberg-crash

Jeffrey Katzenberg’s short-form content platform has struggled to make an impact with bad reviews, lack of interest and legal issues swirling

Nearly three months ago, in early April, the $1.75bn content experiment known as Quibi lurched from its rocky, much-maligned promotional campaign into full-scale launch. The service offered a tsunami of celebrity-fronted shows segmented into “quick bites” (hence, “qui-bi”) of 10 minutes or less – a Joe Jonas talk show, a documentary on LeBron James’s I Promise school, a movie with Game of Thrones’s Sophie Turner surviving a plane crash, all straight to your phone. At the time, many of us wondered if Quibi could deliver on its central promise – to refashion the style of streaming into “snackable” bites – or if, teetering under the weight of its massive funding and true who’s who of talent as the world shut down, it would become shorthand for an expensive mistake.