https://www.cnet.com/news/samsung-gear-sport-fit2-pro-iconx-wearables-fitness-health/

Samsung's long appealed to the fashionistas with its smartwatches. It now wants to go after the jocks too.

When Samsung first jumped into wearables three years, it took pains to emphasize the look of its Gear smartwatch. It partnered with a fashion designer to make special accessories to go with the watch, and it sought to show its wearables were something people could fit seamlessly into their personal styles. Apple did the same when it introduced its first Apple Watch, even offering a now-discontinued fancy 18-karat gold version that started at $10,000.