10

Why smartphones are digital truth serum

4 years ago
Anonymous $9CO2RSACsf

https://www.sciencedaily.com/releases/2020/05/200503092738.htm

The study forthcoming in the Journal of Marketing is titled "Full Disclosure: How Smartphones Enhance Consumer Self-disclosure" and is authored by Shiri Melumad and Robert Meyer.

Do smartphones alter what people are willing to disclose about themselves to others? A new study in the Journal of Marketing suggests that they might. The research indicates that people are more willing to reveal personal information about themselves online using their smartphones compared to desktop computers. For example, Tweets and reviews composed on smartphones are more likely to be written from the perspective of the first person, to disclose negative emotions, and to discuss the writer's private family and personal friends. Likewise, when consumers receive an online ad that requests personal information (such as phone number and income), they are more likely to provide it when the request is received on their smartphone compared to their desktop or laptop computer.