https://techcrunch.com/2020/04/29/google-is-shutting-down-shoelace-the-social-app-youve-probably-never-heard-of/

You know that old saying, “you don’t know what you’ve got until it’s gone?” Sometimes that’s quite literally true. Take Shoelace, a social app introduced by Google’s Area 120 incubator last summer. There are a number of reasons you likely haven’t heard of the thing. For starters, it was considered an “early experiment” by Google. Also, it was limited to New York City users with an invite.

In her writeup, Sarah described the project as, “ a bit like a mashup of Facebook Events with a WhatsApp group chat, perhaps. But it’s wrapped in a clean, modern design that appeals more to the millennial or Gen Z user.”