Samsung Marketing Plans for Japan Disrupted by Cancelation of 2020 Olympics

Samsung Marketing Plans for Japan Disrupted by Cancelation of 2020 Olympics

6 years ago
Anonymous $9CO2RSACsf

https://wccftech.com/samsung-marketing-plans-for-japan-disrupted-by-cancelation-of-2020-olympics/

Samsung's Galaxy S20 series of phones are undoubtedly one of the best devices to be released this year. However, they haven't been selling nearly as well as Samsung hoped they would. The Galaxy S20 series' sales numbers are not quite on par with those of the Galaxy S10. One of the reasons for that could be the recent COVID-19 epidemic, but there seem to be several other factors at play. For starters, their prices start at $1,000, which is a tad too much for most users.

One might argue that the increase in price is somewhat justified, given their technological leaps (high-refresh-rate panel, larger battery capacity, etc.) Samsung was reportedly banking on the Tokyo 2020 Olympics to sell more phones, and the event's cancelation hasn't sat well with the company's marketing plans.