https://thenextweb.com/syndication/2020/03/22/why-every-online-store-needs-a-customer-service-chatbot/

In recent times, organizations have been competing with one another to implement chatbots for various reasons, including enhancing customer experience, streamlining processes, and fueling the demand for digital and innovative technologies. Cognitive technologies such as chatbots have become an apt candidate for end-use application as they have high automation feasibility, high potential of accuracy, low complexity and low execution time.

Raising the bar through intelligence, virtual assistants have been propelled by advancements of mobile technology. Technology giants are putting their weight on a platform designed to answer ad-hoc queries in real-time and fuel sales as chatbots can remember customer preference and use order history to learn from customer responses to the product advertisements, suggest products, and cross-sell aptly.