https://www.theguardian.com/technology/2020/feb/22/tiktok-viral-stars-could-make-up-to-1m-per-post-say-researchers

Video app’s most popular users could rake in millions by collaborating with brands

Teenagers used to aspire to become astronauts, firefighters, footballers or pop stars, but times change and so do career goals. Today, more than half of millennials and Generation Z-ers – those aged 13-38 – in the US aspire to become social media influencers, according to recent research.