Trump’s Election Day YouTube takeover plan feels very different in 2020

Trump’s Election Day YouTube takeover plan feels very different in 2020

4 years ago
Anonymous $9CO2RSACsf

https://techcrunch.com/2020/02/21/trump-youtube-election-day-political-ads/

According to a report from Bloomberg, the Trump campaign called dibs on some of the most prized ad space online in the days leading up to the 2020 U.S. election.

Starting in early November and continuing onto Election Day itself, the campaign will reportedly command YouTube’s masthead, the space at the very top of the video sharing site’s homepage. YouTube is now the second most popular website globally after the online video platform overtook Facebook in web traffic back in 2018. Bloomberg didn’t report the details of the purchase, but the YouTube masthead space is reported to cost as much as a million dollars a day.