https://www.techdirt.com/articles/20200218/12300643942/comcast-att-sue-maine-over-privacy-law-claim-it-violates-free-speech.shtml

Back in 2017, the telecom industry successfully lobbied Congress to kill some modest FCC privacy rules before they could even take effect. The rules simply required that ISPs be more transparent about what data they collect and who they sell it to, requiring that consumers opt in to the sale of more sensitive location data (financial, location). From there, the telecom lobby proceeded to convince the FCC to effectively neuter its consumer protection authority almost entirely. Not only that, it successfully lobbied the FCC to try and ban states from stepping in and protecting consumers -- though the courts (so far) didn't look too kindly upon that.

In short the telecom sector lobbied to kill federal oversight, resulting in a lot of states now rushing in to try and fill the void. It then proceeded to cry like a toddler about a "discordant and fractured framework of state protections," hoping you'd ignore this was a problem the sector created.