https://techcrunch.com/2020/01/27/get-ready-to-see-spotifys-looping-videos-on-instagram/

Following Spotify’s confirmation of a new Stories feature, initially being tested by social media influencers, the company this morning announced it will now allow artists to reach their Instagram fan bases in a new way, too. However, in this case, they aren’t creating Spotify Stories they can market elsewhere on their social media, but instead are able to share their unique video art from Spotify’s Canvas feature directly to their Instagram.

Canvas launched into beta last fall, allowing artists to replace the album art that appears when a song is playing with a moving, visual experience that plays in a short loop. Canvas videos have had mixed reviews as some users find the imagery distracting while others seem to prefer it.