https://tech.newstatesman.com/whitepapers/the-msps-guide-to-demonstrating-value-to-customers

MSPs are constantly looking for ways to grow their business by including more value-added services in their offering; cloud migration projects, hardware maintenance, new security services, and more. But, they often can’t equate the value the services are adding to their customers’ businesses or the value the MSPs themselves have added.

The perception of value is a decidedly human problem. As an MSP owner or service director, you’re responsible for ensuring both the technical delivery of services, as well as the customer experience where value is observed.