https://www.theguardian.com/games/2020/dec/02/scientists-studying-why-gamers-invert-their-controls

Our article asking why so many players invert their controls provoked a fierce debate that has now caught the attention of researchers into visual perception

It is one of the most contentious aspects of video game playing – a debate where opposing sides literally cannot see each other’s perspective. When the Guardian ran an article asking why a large minority of game players invert the Y axis on their controls – meaning that they push their joypad’s thumb stick down to move upwards on the screen – the response was huge. Hundreds of comments vociferously arguing why axis inversion was the only way to navigate a game world, and hundreds more incredulously arguing the opposite.