Spotify launches ‘2020 Wrapped’ with new features including quizzes, badges and, yes, stories

Spotify launches ‘2020 Wrapped’ with new features including quizzes, badges and, yes, stories

3 years ago
Anonymous $RGO3jP_V_c

https://techcrunch.com/2020/12/02/spotify-launches-2020-wrapped-with-new-features-including-quizzes-badges-and-yes-stories/

Spotify is today launching its 2020 Wrapped personalized experience — the company’s popular year-end review of users’ favorite artists, songs, genres, and podcasts. This year, however, Spotify is making a few changes. For starters, Wrapped will be exclusively available on mobile for Spotify users, while a web experience will offer a version of Wrapped for non-Spotify users for the first time. To reflect Spotify’s continuing investment in podcasts, Wrapped will also this year include a deeper look into users’ podcast listening habits. And it will include new features, like in-app quizzes, a “Story of Your 2020” dedicated to users’ top song of the year, new Wrapped badges, personalized playlists, customization options for social sharing, and other additions.

The feature will launch in the Spotify mobile app for iOS and Android in global markets to give users their year-end insights. But non-users will get a taste of Wrapped with a web version, where Spotify will share its broader global listening trends, including the most-streamed artist, top three podcasts, and other popular music insights.