Google antitrust case could topple ‘monoculture’ in search, says former ad chief

Google antitrust case could topple ‘monoculture’ in search, says former ad chief

3 years ago
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https://tech.newstatesman.com/policy/google-antitrust-case

“It’s not wrong to be big and successful,” says Sridhar Ramaswamy, founder of search start-up Neeva. “It is, however, not right to use that power to squelch competition.”

The former head of Google’s $115bn advertising wing, Ramaswamy is now competing against his old employer in a market it dominates. That dominance has attracted the first antitrust case brought by the US Department of Justice against Big Tech since its 2001 suit against Microsoft.