http://www.techradar.com/news/the-iphone-8-could-be-getting-renamed-at-the-last-minute

We know that the iPhone 8, iPhone 7S and iPhone 7S Plus are getting unveiled in a couple of weeks' time, and we thought we knew what the phones were going to be called too - but a couple of different rumors over the weekend suggests Apple is changing its mind about what monikers these handsets will ship with.

First up, Netherlands site iCulture reckons the iPhone 8 is actually going to be called the iPhone X when it gets shown off to the world - X as in 10, as in the 10th anniversary of the iPhone. That's according to "a reliable source", and the iPhone 7S will become the iPhone 8, and the iPhone 7S Plus will become the iPhone 8 Plus.