https://techcrunch.com/2020/09/23/the-oculus-quests-unofficial-app-store-gets-backing-from-oculus-founder-palmer-luckey/

Facebook garnered the ire of some virtual reality developers last year when they announced that they would be more aggressively curating the content that was for sale in the Oculus Store on their then-upcoming Quest headset. Developers who had been used to a more self-serve experience on the PC storefront were unexpectedly put in the position of being told their VR app wasn’t good enough.

SideQuest co-founder Shane Harris was one of those developers, but after his app was rejected, he moved to craft a workaround. He and his wife Orla started building a software platform that could sidestep the bureaucracy and easily side-load apps onto the Quest device even if the title wasn’t available in Facebook’s store. Users didn’t need to jailbreak their device to access SideQuest, they simply need to switch their headset into a “developer mode,” a straightforward process that Oculus has not taken meaningful steps to complicate over the years. The platform quickly took off, giving developers a place to test their own creations and users a place to demo titles that were a bit experimental or a bit more unfinished than Facebook’s more hand-polished app store.