https://motherboard.vice.com/en_us/article/7xyenz/internal-documents-show-facebook-has-never-deserved-our-trust-or-our-data

The question Mark Zuckerberg has been asked ad nauseum—after each and every new scandal that has affected Facebook—is “why should users trust Facebook with their data?” It’s been asked by members of Congress, rhetorically by journalists in dozens of thinkpieces, and directly to Zuckerberg in most recent press calls. Zuckerberg has been forced to contritely answer this question so many times that many have said he’s gone on an “apology tour.”

Zuckerberg recently called the Cambridge Analytica scandal a “major trust issue” and, as the scandals have kept coming—a Facebook hack, content moderation practices that allow Holocaust denial and white nationalism, a PR campaign against its detractors including George Soros—Facebook has continued to pitch itself as a flawed but well-intentioned company that is learning as it goes and never imagined any of the harm that has been caused by its product.