Bonobos and Nike get their own branded shops on Walmart’s Jet.com

Bonobos and Nike get their own branded shops on Walmart’s Jet.com

5 years ago
Anonymous $yysEBM5EYi

https://techcrunch.com/2018/11/05/bonobos-and-nike-get-their-own-branded-shops-on-walmarts-jet-com/

Last year, Walmart acquired menswear site Bonobos for $310 million in cash. Now the retailer is adding the brand to a Walmart-owned website. A few days ago, Walmart opened an online shop for Bonobos on its Jet.com website, newly focused on serving urban shoppers, along with a dedicated shop for Nike apparel, footwear and accessories.

The Nike shop is a part of the company’s strategic partnership with the brand, announced in September, and provides Nike with its own fully branded experience on the site. In addition to the Nike items for running, training and sportswear, Jet will become an authorized seller of select Nike and Converse products as a result of the deal.