https://www.cnet.com/news/google-doodle-honors-michael-dertouzos-who-predicted-internets-impact/

He spearheaded many of the labs' innovations and expansions, and made it the US base of the the World Wide Web Consortium (W3C) -- the main international standards organization overseeing the World Wide Web's evolution. He got Tim Berners-Lee, the internet's creator, to run it.

Dertouzos was exploring the concept of "The Information Marketplace" by the early 1980s and laid it out in his 1997 book What Will Be: How the New World of Information Will Change Our Lives.