Pinterest taps former Athleta exec as first CMO
https://techcrunch.com/2018/11/05/pinterest-taps-former-athleta-exec-as-first-cmo/
Andréa Mallard, the former chief marketing officer of the Gap -owned line of athleisure clothing Athleta, has joined Pinterest as its first-ever CMO.
Overseeing Pinterest’s global marketing and creative teams, Mallard will report to the visual search company’s chief operating officer Francoise Brougher, who joined in February from payments company Square. Mallard previously spent four years as CMO of digital health company Omada Health and eight years with IDEO, where she led the company’s global brand strategy practice.