https://www.businesswire.com/news/home/20181105005151/en/

LONDON--(BUSINESS WIRE)--Nov 5, 2018--Carluccio’s, the Italian high street restaurant business, announced today a substantial digital overhaul that will extend the unique Italian food brand online. Partnering with BigCommerce, the leading ecommerce platform for fast-growing and established brands, Carluccio’s relaunched website brings together for the first time rich content and online shopping in a single web experience. The website, hosted on WordPress with commerce powered by BigCommerce, allows Carluccio’s to have a best-in-class, content-rich web experience that serves both Carluccio’s in-restaurant clientele as well as its growing audience of digital consumers.

This digital transformation comes as part of a £10 million investment and brand restructuring, designed to reinvigorate the restaurant’s online and offline presence and elevate the guest experience. This is underpinned by the brand ethos of ‘minimum of fuss, maximum of flavour,’ which was passionately championed by founder Antonio Carluccio, TV chef and godfather of Italian cooking.