https://www.cnbc.com/2018/10/27/beating-bezos-how-top-online-retailers-are-offering-what-amazon-cant.html

The first step in online retail success: Accept there are some things that Amazon does that your company could never possibly compete with. Scope of product offering and price are big ones to concede to Jeff Bezos' retail killer.

For fashion start-up Rent the Runway and motorcycle gear retailer Revzilla, the business moats that help to keep Amazon out are constructed using a level of customer service, and creating a consumer community, that would not be possible for Jeff Bezos' low-cost model.